The Challenge

The Challenge is A&F Co.’s annual music festival and fundraiser. In partnership with Abercrombie & Fitch, it raises millions of dollars, celebrating the collective impact of their customers and fundraisers through an event that draws thousands to their Global Home Office in Columbus, Ohio, and online.

PROJECT: ENVIRONMENTALS, ILLUSTRATIONS

Goal: Design the environmentals and permantate installations for an annual music festival and fundraiser.

Solution:

To bring the event’s visual identity to life, I designed a cohesive series of installations and environmentals that captured the energy and purpose of the annual music festival and fundraiser. This included a bold and engaging poster wall that celebrated the collective impact of the event and its participants, offering a striking visual focal point for attendees. I also created a mural that combined vibrant colors and dynamic imagery, reflecting the festival’s celebratory atmosphere and the mission of A&F Co. to make a meaningful difference.

I designed 2 permanent murals, graphic elements, and general environmentals for an event that celebrates social impact.

Let’s Chat.

For project inquiries or general questions: