The Challenge

The Challenge is A&F Co.’s annual music festival and fundraiser. In partnership with Abercrombie & Fitch, it raises millions of dollars, celebrating the collective impact of their customers and fundraisers through an event that draws thousands to their Global Home Office in Columbus, Ohio, and online.

PROJECT: ENVIRONMENTALS, ILLUSTRATIONS

Goal: Design the environmentals and permanent installations for an annual music festival and fundraiser.

Solution:

To bring the event’s visual identity to life, we designed a cohesive series of installations and murals that captured the energy and purpose of the annual music festival and fundraiser. This included a bold and engaging poster wall that celebrated the collective impact of the event and its participants, offering a striking visual focal point for attendees. We also created a mural that combined vibrant colors and dynamic imagery, reflecting the festival’s celebratory atmosphere and the mission of A&F Co. to make a meaningful difference.

We designed 2 permanent murals, graphic elements, and general environmentals for an event that celebrates social impact.

A promotional poster for an event called 'The Challenge' featuring a female singer/speaker performing on stage with musical instruments and illustrated figures of musicians around.
Colorful promotional poster with text 'The Challenge: Meet Our Impact Partners' and illustrations of musicians and instruments.
Cover image for 'Your 2023 Guide' featuring a crowded celebration with people cheering, confetti, and colorful lights.
Event map of a festival grounds showing various zones including the main entrance, stages, vendors, beer garden, VIP area, restrooms, food trucks, and other attractions with labels and icons.
A colorful poster for a music event titled 'The Challenge' featuring performances by Kygo, AJR, Meet Me @ The Altar, DJ Axess, The Dead Revival Band, Ramblewood, Lily Bloom. The event includes unlimited food and drinks, DIY merchandise, beer garden, hot air balloon rides, axe throwing, late-night food trucks, and more. It supports six nonprofits working to empower future generations. The event is scheduled for Friday, September 22, in New Albany, Ohio, with tickets available at anfhallenge.org. The poster has illustrations of musicians, musical instruments, and a hot air balloon.
Pink challenge medal with the text "VIF September 22, 2023" and graphic illustrations of musicians, against a purple background.

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For project inquiries or general questions:

The Silly Fruit mascot. Line art illustration of a person with a heart shaped head, holding a fan with one hand, wearing boots and and dress.