Vicious Purr
Courtney launched a lifelong dream: a streetwear clothing brand. The first step involved creating a bold, eye-catching vector design for T-shirts that embodied a playful yet artistic aesthetic. The design balanced a comic-like brush script with custom adjustments to enhance its impact.
PROJECT: APPAREL
Goal: Develop a standout typographic design that will serve as the centerpiece for Vicious Purr’s debut collection.
Solution:
To bring Courtney’s vision to life, the brush script was customized with thicker, more dynamic strokes and refined typography, including opened loops in characters like “l” and “g” for better balance and negative space. Expressive flourishes were added to achieve a playful, cartoony quality while maintaining legibility. The design was produced in three variations: pink with a black outline, white with a black outline, and white without an outline.
