Jo Communications

Jo Communications is a boutique, full-service communications firm based in Chicago, with a client roster focused on all-things-design, including interior designers, architects, artisans, manufacturers, professional associations and retailers. Their firm was looking to undergo a rebrand that included a new logo and a new style guide.

PROJECT: ENVIRONMENTALS, ILLUSTRATIONS

A Silly Fruit design mockup for Jo Communications. A computer monitor displaying a website homepage for JO Communications, featuring illustrations of people in various interior spaces and text promoting brand storytelling and strategic communication.
A Silly Fruit illustration for Jo Communications. Minimalist illustration of a modern office or lounge area with a yellow chair, a white side table holding a glass of water, a framed picture on the wall, and a circular mirror above the chair.
A Silly Fruit illustration for Jo Communications. Digital illustration of a modern skyscraper viewed from below, with blue and green colors, multiple illuminated windows, and a glass facade reflecting the sky.
A Silly Fruit logo design. Logo for Jo Communications with Jo and the word Communications in white text on a black background.
A Silly Fruit illustration for Jo Communications. Minimalist illustration of a woman walking, wearing a light-colored blazer, wide-leg pants, and high-heeled boots, with long hair and holding a small object.
A Silly Fruit brand guide for Jo Communications. Image displaying two different serif fonts, Cormorant and Avenir, with characters, numbers, and special symbols in both uppercase and lowercase, set against a light olive-green background.
A Silly Fruit illustration for Jo Communications. Hands holding a card with 'Your Story Here' written on it, with a basketball hoop in the background.
A Silly Fruit illustration for Jo Communications. A modern skyscraper with vertical lines and a palm tree in the foreground.
Close-up of a black and white logo with a large letter 'J' and a large letter 'O' on a black background.
A Silly Fruit illustration fA stylized digital illustration of a woman with dark hair and glasses lying on a bed, resting her head on her arm with a peaceful expression. The room has teal and green tones with a window and a yellow blanket on the bed.

Goal: Create a visual identity that aligns their visual presence with the sophistication and expertise of their clients.

Solution:

We developed a brand identity that highlights their design-focused clientele. First, we created a digital illustration style guide for their website and social presence, establishing a cohesive and recognizable visual language. As part of the rebrand, we illustrated custom team member portraits to add a personal touch to their online profiles. After that, we designed a new logo and curated a fresh color palette that reflects their modern, creative spirit. All while maintaining a polished and professional aesthetic.

A Silly Fruit design mock-up for Jo Communications. A digital tablet and smartphone displaying a website with illustrations of women, set against a mustard yellow background.
A Silly Fruit illustration for Jo Communications. Illustration of a woman with navy blue hair, wearing beige high-heeled shoes, cream pants, and a dark blue sleeveless top, walking with a suitcase in her right hand.
A Silly Fruit illustration for Jo Communications. An illustrated woman wearing high-heeled boots, beige pants, a green jacket, and a scarf, standing in a room with a green accent wall and white background.
A Silly Fruit illustration for Jo Communications. Stylized illustration of a woman walking in professional attire, with a blazer, skirt, and high-heeled boots, against a minimalistic background.

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The Silly Fruit mascot. A minimalist digital illustration of a person holding a fan, with only the outlines and skin tone color visible, set against a black background.